Law Students Connect Studies to Real-World Experience, International Business
WMU-Cooley Law School’s Grand Rapids campus recently hosted the West Michigan World Trade Association’s spring conference. The event, "Going International: Success Stories,” featured panelists who shared personal anecdotes about their careers and discussed the importance of economic sourcing and exporting.
Tracey Brame, WMU-Cooley Law School assistant dean, presented opening remarks for the conference. Panelists included Weiwei Lu, international business development manager at the Michigan Economic Development Corporation; Ann Kirkwood-Hall, president of Bulman Products, Inc.; and Kerri Orders, director of marketing at Uncle Goose, Inc.
“We were pleased to host the World Trade Association at the law school,” said Brame, “Such events offer students the opportunity to connect their studies to the broader world and interact with business leaders. It also gives us the chance to share our beautiful space with the community.”
Panelists spoke about their roles in getting products into markets outside of the United States. Lu offered insights into the state of Michigan’s China Export Program and how she assists Michigan companies wishing to expand their business globally. Kirkwood-Hall shared how Bultman products, Inc. took its product lines to international markets in 2012, and Orders shared her marketing experience in international consumer goods, media, and entertainment.
About Western Michigan University Thomas M. Cooley Law School: Western Michigan University and Thomas M. Cooley Law School affiliated in 2014, combining the status of a nationally-ranked, public, comprehensive research university with the commitment to practical legal education of an independent, non-profit, national law school. WMU-Cooley is accredited by both the American Bar Association and the Higher Learning Commission of the North Central Association. The law school has provided nearly 20,000 graduates with the practical skills necessary for a seamless transition from academia to the real world, and enrolls classes in January, May, and September at its Lansing, Auburn Hills, and Grand Rapids, Michigan campuses, and its Tampa Bay, Florida campus. WMU and the law school continue to operate as independent institutions with their own governance structure and separate fiduciary responsibilities.